Privacy Policy

Effective date: April 24, 2026 Last updated: June 1, 2026

This Privacy Policy describes how Prolistify LLC ("Prolistify," "we," "us," or "our") collects, uses, and shares information when you use FurPaws (the "App"). By installing or using the App, you agree to the collection and use of information in accordance with this policy.

1. Who we are

FurPaws is operated by Prolistify LLC, a limited liability company organized under the laws of the State of Louisiana, United States.

If you have questions about this policy or your data, contact us at support@furpaws.app.

2. Age requirement

The App is intended for users 13 years of age and older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, contact us at support@furpaws.app and we will delete it promptly.

3. Information we collect

3.1 Information you provide

• Account information. If you choose to sign in, we receive basic profile information from your authentication provider (Google or Apple). This typically includes your name, email address, and a unique account identifier. We do not receive or store your password.
• Pet information. Pet names, species, breed information, weight, age, photos, and any notes you choose to add about your pets.
• Scan content. Photos you take or upload for breed identification or health analysis.
• Coach conversations. Messages you send to the AI Coach feature (Pro subscribers only).
• Customer support communications. If you email us, we receive the contents of your message and your email address.

3.2 Information collected automatically

• Device information. Device type, operating system version, app version, language, and time zone.
• Usage information. Which features you use, when you use them, and basic interaction data (button taps, screen views) to improve the App. This is collected through PostHog analytics.
• Advertising identifier and ad-event data. Your device's advertising identifier (IDFA on iOS, Advertising ID on Android) and app events such as installs, app launches, and purchases, collected via the Meta (Facebook) SDK to measure the performance of our advertising. On iOS, the advertising identifier is accessed only if you grant permission through Apple's App Tracking Transparency prompt. See Section 6 for details and how to opt out.
• Diagnostic data. Crash reports and error logs that help us identify and fix problems.
• Approximate location (optional). If you enable the optional Weather Tips feature in Settings and grant location permission, the App uses your device's approximate location (city-level accuracy, rounded to ~11km precision) solely to fetch local weather conditions for pet care tips. Your location is sent directly from your device to the weather provider — our servers never receive or store it.

3.3 Information we do NOT collect

• Precise location. We do not request or use your GPS location.
• Contacts. We do not access your address book.
• Microphone. We do not record audio.
• Browsing history outside the App. We have no visibility into what you do in other apps or websites.

4. How we use your information

We use the information we collect to:

• Provide the App's core features (breed identification, health analysis, AI Coach, pet profile management).
• Authenticate you when you sign in.
• Process subscription purchases and manage Pro features.
• Sync your data across devices when you are signed in.
• Improve the App based on aggregate usage patterns.
• Measure the performance of our advertising and understand how people discover the App.
• Respond to your support requests.
• Detect and prevent abuse, fraud, or violations of our Terms of Service.
• Comply with legal obligations.

We do not sell your personal information for money. We do not use your pet photos or information to train AI models without your knowledge — see Section 5 for how photos are processed.

5. How your photos and conversations are processed

When you submit a photo for breed identification or health analysis:

• The photo is sent to our backend (Firebase Cloud Functions on Google Cloud).
• The photo is forwarded to Anthropic (https://anthropic.com), which provides the AI vision model that performs the breed or health analysis. Per Anthropic's published API policies, photos sent to their API are not used to train their models.
• The photo and resulting analysis are stored in your account so you can view scan history.
• If you delete a pet or scan, the photo is removed from our servers.

When you send a message to the AI Coach (Pro feature):

• Your message is sent to Anthropic for processing.
• The conversation is stored only in app memory during your session and is not persisted to our servers between app launches.
• Per Anthropic's policies, conversation content is not used to train their models.

5.1 How weather-based pet tips work

If you enable Weather Tips in Settings:

• Your device requests approximate (city-level) location, used only after you grant permission.
• The location coordinates are rounded to about 11km precision and sent directly from your device to Open-Meteo (https://open-meteo.com), a free, privacy-respecting weather service based in the European Union.
• Open-Meteo returns current weather conditions, which the App combines with your pet's profile (species, coat length, energy level) to generate care tips like "It's hot outside — limit your dog's pavement walks."
• Your location is never sent to our servers and is not stored beyond a 60-minute on-device cache used to reduce battery and network usage.
• You can disable Weather Tips at any time in Settings, which clears the on-device cache.

Per Open-Meteo's published policies, they do not require API keys and do not track users individually.

6. Third parties we share information with

We share limited information with the following service providers as necessary to operate the App and measure our advertising:

Most of these providers act as service providers processing data on our behalf under their own privacy commitments. In addition, we share your device's advertising identifier and app-event data with Meta Platforms, Inc. to measure the performance of our advertising and understand how people discover FurPaws. On iOS, this sharing only includes your advertising identifier if you grant permission through Apple's App Tracking Transparency prompt; if you decline, events are still recorded but are not tied to your advertising identifier. You can limit this through your device settings (iOS: Settings → Privacy & Security → Tracking; Android: Settings → Google → Ads). For more information, see Meta's Data Policy at https://www.facebook.com/about/privacy. We do not sell your personal information for money or rent it to data brokers.

We may also disclose information if required by law (subpoena, court order, regulatory request) or to protect the rights, property, or safety of Prolistify, our users, or the public.

7. Data retention

• Account data and pet information: Retained while your account is active. Deleted within 30 days of account deletion.
• Pet photos: Retained while the pet exists in your account. Deleted when you delete the pet or your account.
• Scan history: Retained while your account is active.
• AI Coach conversations: Not persisted between sessions; cleared each time the App restarts.
• Diagnostic logs: Retained up to 90 days.
• Customer support emails: Retained up to 2 years for service improvement and dispute resolution.

8. Your rights and choices

8.1 All users

You can:

• Access and edit pet profiles and personal information directly in the App.
• Delete individual pets, scans, or messages in the App.
• Sign out at any time from Settings.
• Limit ad tracking through your device settings (iOS: Settings → Privacy & Security → Tracking; Android: Settings → Google → Ads).
• Uninstall the App at any time.

8.2 Account deletion

You may delete your account at any time from Settings within the App, or by emailing support@furpaws.app. Account deletion removes your profile, pets, scans, and any photos from our servers within 30 days. Some information may be retained as required by law or for legitimate business purposes (e.g., tax records of past purchases).

8.3 California residents (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and share.
• Request deletion of your personal information.
• Opt out of the sharing of personal information. We do not sell your personal information for money. However, our use of the Meta (Facebook) SDK for advertising measurement may constitute "sharing" for cross-context behavioral advertising under the CPRA. You can opt out by: declining the App Tracking Transparency prompt (iOS); enabling "Delete advertising ID" or opting out of ad personalization (Android: Settings → Privacy → Ads); or emailing support@furpaws.app with the subject "Do Not Sell or Share My Personal Information."
• Non-discrimination for exercising your rights.

To exercise these rights, email support@furpaws.app with the subject "California Privacy Request." We will respond within 45 days.

8.4 Other US states

Residents of states with comprehensive privacy laws (including but not limited to Colorado, Connecticut, Virginia, Utah, Texas) have similar rights to access, correct, and delete personal information, and to opt out of targeted advertising. Contact support@furpaws.app to exercise these rights.

8.5 EEA, UK, and Switzerland

We do not target the App at users in the EEA, UK, or Switzerland. If you are located in one of these regions and use the App, you have rights under GDPR or equivalent law including access, rectification, erasure, restriction, portability, and objection. Contact support@furpaws.app. The legal bases for our processing are: performance of contract (providing the App), legitimate interest (analytics, security), and consent (where applicable, including advertising measurement).

9. Security

We use industry-standard security practices to protect your information, including:

• Encryption in transit (HTTPS / TLS) for all data sent between the App and our servers.
• Encryption at rest for stored data on Google Cloud infrastructure.
• Limited employee access to user data on a need-to-know basis.
• Regular review of third-party service providers' security practices.

No system is perfectly secure. If we become aware of a security breach affecting your information, we will notify you and applicable regulators as required by law.

10. International data transfers

The App is operated from the United States. By using the App, you consent to the transfer of your information to the United States, where data protection laws may differ from those in your country.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

• Update the "Last updated" date at the top of this page.
• Notify you in the App or by email if the changes significantly affect how we use your information.
• Provide an opportunity to review the new policy before it takes effect.

Your continued use of the App after changes take effect constitutes acceptance of the updated policy.

12. Contact us

For privacy questions, requests, or complaints:

Prolistify LLC Email: support@furpaws.app Website: https://furpaws.app

This document is provided for informational purposes and does not constitute legal advice. For specific legal questions, consult a qualified attorney.